Little Atoms 291 – Dr David Lewis & Impulse: Why we do What we do Without Knowing Why we do it

Dr David Lewis is founder and Director of Research at the independent research consultancy Mindlab International. Described as the ‘father of neuromarketing’ for his pioneering studies analyzing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He is the founding member of the Impulsivity Research Group, which is dedicated to researching the psychology, neurology and genetics of impulsive behaviour. David Lewis is the author of Impulse: Why we do what we do without knowing why we do it. This interview suffers from a little mobile phone signal and seagull interference so apologies in advance for that.